Top 5 Beauty Retail Apps Performance in Middle East Q3 2023

In the third quarter of 2023, the top beauty retail applications in the Middle East demonstrated varied performance in terms of weekly downloads and active users. Here are the key insights from Sensor Tower data for the top 5 apps:

Nice one | نايس ون

During Q3 2023, Nice one showed a fluctuating trend in weekly downloads, starting at around 23K in late June and peaking at 38K in mid-September. The app also experienced a steady increase in weekly active users, growing from approximately 140K in late June to 157K by mid-September.

Sephora KSA: Beauty, Makeup

Sephora KSA maintained a consistent number of weekly downloads, moving from 16K in late June to around 19K in the last week of September. The active users metric showed a stable trend as well, with a slight increase from 91K in late June to over 93K by the end of September.

باث&بودي وركس

The app باث&بودي وركس saw a varied weekly download pattern, starting at 16K in late June and reaching 17K in the final week of September. The weekly active users fluctuated as well, peaking at 72K in late August before settling around 70K in the last week of September.

Golden Scent قولدن سنت

Golden Scent experienced significant growth in weekly downloads, starting at 5K in late June and rising to nearly 29K by the end of September. The active users also saw a remarkable increase, growing from around 20K in late June to almost 49K by the last week of September.

اي براند

اي براند showed a declining trend in weekly downloads, from a peak of 9.5K in early July to about 5K by the end of September. Data for active users was not available for this app.

These insights highlight the dynamic nature of the beauty retail app market in the Middle East. For more detailed analytics and insights, visit Sensor Tower.